Gold Cross

The recent decision to launch Ibuprofen into supermarket distribution may have left consumers with the belief that this product has a faultless safety profile such that it does not require sound professional advice in order to avoid patients incurring problems that may arise from inappropriate use. Furthermore, consumers may have a similar understanding of Paracetamol.

The Pharmacy Guild of Australia views the safety profile of Ibuprofen and Paracetamol such that if consumers want to see if this medication is correct for their condition they can ask their pharmacist for advice.

 The launch of Ibuprofen and Paracetamol under the Gold Cross brand is designed to give consumers confidence in buying a product which will only ever be available through pharmacies.

The Gold Cross pain reliever range consists of 5 products - Ibuprofen 24’s & 48’s and Paracetamol 24’s, 48’s & 96’s.  These professional looking packs clearly disclose consumer instructions and product benefits. They also include tamper evident safety seals.

Learn more about Gold Cross.